Zoya Winter Holiday 2023: Magical Collection

 *Images provided by Zoya

Press Release: Zoya unveils the "Magical" Winter Holiday 2023 Collection. 

From Zoya:

Just when you thought winter couldn't get any more enchanting, ZOYA drops a sprinkle of fairy dust on our nail dreams! Introducing the MAGICAL Winter Holiday 2023 Collection - an invitation to step into a world where fantasy meets festive finesse.

Get ready to unveil the allure of winter with ZOYA's MAGICAL collection. These six new shades aren't just nail polishes; they're bottled dreams, ready to bring a touch of enchantment to your winter days and nights. Each one handcrafted and kissed with special magic that makes them a unique winter experience. Whether you're slipping into your favorite party heels for a holiday soiree or curling up by the fireplace with a good book, these polishes are your perfect plus-one.

And because we are all about choices, each magical shade will be available in two sizes:

Full-Size (0.5oz);

Petite (0.25oz);

Whichever you pick, you'll get the flawless application magic of the ZWide brush inside. It's like a wand for your nails!

PRE-ORDER Date: October 21st (on Zoya.com) - that's today!

Here are the details and peeks of the six new polishes:

Zoya Enamored Collection | Fall 2023

*Images provided by Zoya

Press Release: Fall in Love with Zoya's New Enamored Collection

The Zoya Enamored collection for Fall 2023 is here! And you'll want all the details, including a brush update, so read on!

From Zoya:

"Inspired by timeless romance and passion, this collection boasts twelve brand new shades that are more than just a color statement - they're a love story for your fingertips!

Each shade in the Enamored Collection captures the essence of passion and romance, igniting a new season of love. From creamy textures to mesmerizing liquid glass, and dreamy dense holographic finishes, there's a captivating color for every mood and moment."

Here are the details and pictures of the twelve polishes. 

Press Release: Introducing Zoya Color of the Month

 Hiya! 

I wanted to share and introduce something new that the team at Zoya has been crafting. Zoya recently launched a Color of the Month nail polish that is available in limited quantities and only on the Zoya website. June 1st was National Nail Polish day and Marisol was the inaugural Color of the Month. Zelli (July) and Wren (August) are available as of now on their site. The best part? Zoya offers free shipping on your order if the Color of the Month polish is included! Check their site for the applicable promo code. 

I'm sharing photos of both, and wow is August stunning!

Wren is described by Zoya as: This royal purple shade, laced with playful blue, pink, and silver micro shimmer, is more than just a hue - it's instant happiness and an eye-popping spark of fun.

We believe each swipe of nail polish is like a personal celebration, and with Wren, your nails will surely be the life of the party!

Our passionate team at Zoya has carefully handcrafted Wren's formula, promising a flawless manicure with every use. In just 2-3 coats, you'll reveal the regal splendor that is Wren. And the real enchantment? Apply a topcoat and watch Wren come alive like the mesmerizing glow of twilight skies.

Press Release: Spring 2023 | Zoya Daydreaming Collection

Hi all! I thought I posted this, but it turns out I didn't. 

Zoya's new-for-spring 2023 Daydreaming Collection has six fun and bright shimmers with a jelly-like base that builds to opaque in 2-3 coats. The shimmers in these polishes are so fun--most feature a pink-gold multi-color shimmer. While the colors might not be what you would typically expect for Spring, you have to admit they're very eye-catching!

The shades in this collection are: Terra, Kira, Marie, Yardley, Tink, and Sipsey. 

I haven't worn all the shades yet, but I did get a quick photo of Terra in the sun. Terra is the warm-toned pinky purple. Zoya describes Terra as an amethyst purple with pink undertones in a micro-shimmer formula. This was 3 coats.

 

I personally plan to wear these throughout summer as well (plus Arizona spring is basically summer for many places!). The Daydreaming Spring 2023 collection is currently available on the Zoya website as a set or individually, and they are sure to have some promotions soon. Zoya also just launched a rewards program!

All Zoya nail polishes are 10 free, meaning free of harmful chemicals found in some polishes, and they are vegan-friendly. I find the wear time overall to be good and get at least 7 days (using quick dry topcoat).

Do you like the approach that Zoya took with this collection, or do you prefer pastels for spring polishes? I'd love to hear your thoughts! 

*PR and PR images provided by Zoya

Zoya Toasty Swatches & Review - Winter/ Valentine's 2023

Hello!

I'm back with a look for Galentine's Day, Valentine's Day, or anyone who loves pinks, berries, and hearts!

This look features two colors from Zoya's 2023 Toasty Transitional collection*, Hattie and Elowen, then I included some heart glitter from an oldie, but lovely, Sinful Colors polish I've featured before.

The formula on the Zoya creams was wonderful. Both Hattie and Elowen were two coats for full coverage and had good self-leveling. The Sinful Colors glitter is old, and you do have to fish for the hearts, but it remains one of my favorite toppers despite that most of the tiny pink glitters have faded so it's basically just white, matte glitter now. This one is unavailable, but I hope every year for a re-release. Maybe someday!! 

I'm already excited to wear the rest of the Toasty collection--Zoya ropes me in every year with their transitional and spring collections. I'll share more when I do wear them. Zoya's Toasty Collection is available on their site currently and they often run promotions, so you can likely snag a good deal on the polishes. Thanks for stopping by!

 

*some PR/provided for review

Getting Toasty with Zoya: 2023 Transitional Polish Collection

  *PR/provided for review*

Hello! Zoya just introduced a new collection to transition from winter and into early spring 2023 and I have the details below with a few sneak peeks.

The new Toasty collection includes six full coverage creams, ranging from cool and wintry to warm and toasty. 

Zoya describes them as: